CONTENT MARKETING
10+ years of experience developing, writing, and implementing content and narrative-based communication strategies for consulting services, higher-ed, and government institutions.
WRITING + MANAGEMENT + RESEARCH + COMMUNICATION
Skills + Competencies
Program Management | Digital Marketing | Graphic Design | Strategic Communications | Content SEO | B2B/B2C | Brand Strategy | Content Strategy | Storytelling | AI/LLM Optimization | Instructional Design
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Oversaw execution of full content lifecycle, including planning, production, review, implementation, and evaluation, for 250+ projects ranging from social campaigns to book length analyses.
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Developed and implemented research-based content and communication plans to achieve a range of organizational objectives.
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Conducted comprehensive market research in industries like outdoor retail, recruiting, and arts & culture, including multi-method data gathering, analysis, and interpretation which informed strategic decision-making and content development.
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Extensive writing and editing experience including assessing and editing 1000+ writing projects for learners at universities like Harvard, Northwestern, and University of Minnesota.
Content Strategist
Drove renewed Thought Leadership initiatives, doubling original content production.
Led planning, production, and launch of marketing for 50+ searches for executive level roles including crafting industry insights, B2B/B2C materials, social media campaigns, and email marketing.
Managed 50%+ of total client marketing including elite institutions like Yale, Brown, USC, MIT, Duke, Mass General, Sydney Children’s, United World Academy, etc.
10/2024 - Present
Strategic Research & Communication Manager
Developed and implemented targeted communication strategies for complex social impact research including long- and short-form print, social, digital, and oral outlets to national and international audiences.
Collaborated with a team to launch Harvard’s Environmental Humanities Seminar initiative.
09/2022 - 04/2024
Digital Humanities Program Manager
Founded and managed college-wide research initiative resulting in the creation of an interdisciplinary research and writing workshop series and the Diversity in the Digital Humanities speaker series.
Managed 50+ fully-cycle research projects from initial planning and proposals to public-facing outcomes.
09/2020 - 09/2022
Research Project Manager & Instructor
Directed environmental stakeholder analyses involving ethnographic research, analysis, interpretation, and development of a strategic social impact communication plan resulting in 100+ content pieces.
Designed project plans for and trained 200+ individuals in research, writing, presentation skills, and a diverse set of competencies. Presented at 20+ national and international professional conferences
09/2014 - 09/2020
Assistant Cultural Heritage Director
Developed interpretive material for historic sites in accordance with organizational interpretive plans.
Managed site compliance with tribal, state, and federal regulations.
05/2012 - 09/2014